THE BENEFITS OF PRODUCING A VIDEO

Videos can easily be monitored with analytics that are extremely useful for online marketing campaigns and driving traffic to your company or brand. They permit the passive engagement of followers, fans, colleagues and potential clients/customers with very little time and effort on their part increase the “trust factor” in your knowledge and skills. Videos can be a great way to start a conversation or presentation and allow you to say many things without the need for speaking or even being present. They increase the amount of time visitors spend on your site and will also increase the amount eyes on your work by driving traffic to your site.

 

The key benefits we’ve seen are:

• Soft Selling - before your first meeting tell them what you do and why you’re great at it

• Entertaining and Engaging - take your viewer on a journey because people love stories

• Informational - explain your work by showing them

• Show and Tell - combine photography, sound and story all in a single medium

• THE Medium of the Today - video is ubiquitous so you should use its power for good

• Share Everywhere - get people to embed your video anywhere they want

• Opens Eyes, Minds and Doors - introduce your product or story while you’re sleeping

• Analytics Galore - tracking who’s watching and where is marketing power

 

THE CHALLENGES OF MAKING A VIDEO

Video production often requires a large amount of planning and assembling. Each individual project has unique needs that requires specific knowledge, equipment and staffing. We work to minimize and mitigate many of the headaches related to video production. Most of these challenges can be overcome through proper planning and attentive pre-production with the right production team.

 

The key challenges we consistently see are:

• Internal Support

• Knowing what your unique position is in your industry

• Deadlines and why they exist

• Who are you specifically talk to?

• How are you going to get people to see it?

• Do you already have footage, photos or other assets to use?

• Who's Going to be "in" the video?

 

WHY ARE YOU MAKING A VIDEO?

One of the absolute worst responses to this question is, “because everyone else is.” Videos can be extremely robust and powerful tools, however they are practically irrelevant without an intentional purpose and methodical distribution plan. Though the cost of equipment to produce slick, high-quality videos is getting cheaper by the day, the cost of producing a video is still a significant chunk of change. Videos have the upper hand on many other means of delivering information, they emanate personality, entertain, capture motion, and most importantly, they speak for themselves.

 

The predominant reasons our clients make videos are:

• Documentation

• Marketing

• Public

• Relations

• Pitching

• New Content

• Anniversary/Milestone

• Award/Honor

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WHAT ARE THE REASONS BEHIND THE VIDEO?

This question attempts to breakdown the meaning and key messaging behind a video production. Determining the purpose of your video will help to determine the tone, audience and output of your production.

 

Key angles to think about:

• Are you trying to showcase a single product or project?

• Attempting to tell the history of your brand or company?

• Trying to reposition the way people think about your company?

• Are you needing to document something for future use?

 

WHO IS THE AUDIENCE AND HOW WILL YOU GET THEM TO SEE IT?

There are a lot of different ways of delivering video content, both physical and digital. Without a methodical distribution strategy and time budgeted for it your video will likely fall short of preconceived expectations. It is very important to determine a core audience and formulate effective means of delivering your video to this audience. Going viral takes work unless you have cats in it.

 

Key audiences to think of:

• Clients/Customers

• Talent

• Colleagues

• Press

• Professional Organizations

• Funders

• Community